Campaign management tool: A practical guideby Jazz Business
The customer is a large network of privately owned schools spread across Pakistan. They have one of the highest number of enrollment in country and provide quality education from kindergarten up until A-levels.
The school wants to stay in touch with parents on a real-time basis and on a more personal level as they feel that annual PTA meetings are not enough. They want to engage parents in the academic life of their children. However, due to the high level of enrollment, calling up parents individually is costly, time consuming and ineffective. It is also difficult to inform parents about emergency situations in a timely manner.
The customer requires a solution that allows them to communicate with the parents instantly and in a cost effective manner. After consulting and learning the customer’s business needs, Jazz’s Business solution experts recommended the Campaign Management Tool (CMT), a business communication solution which will help the school admin to establish a direct link with the parents via SMS. After a short training, the school admin was given access to the web based solution. The school now has a simple and direct communication platform with the parents. The parents can also reply to the messages in case of queries and receive instant automated or manual replies, becoming more involved in the academic lives of their children.
The school can now:
- Inform parents about the progress of their child
- Update parents about activities and events at school
- Send parents attendance and other reports
- Notify parents if their child arrived late or failed to reach at school
- Announce public holidays and vacations
- Advise parents about emergency situations
- Save time, energy and valuable resources
- Save cost on SMS rates with bulk purchase
Key Solution Features
- No need to invest in new systems or install dedicated machinery as CMT being a cloud solution integrates seamlessly with school’s existing ERP
- A simple software with an easy-to-use and understand interface that can be operated by anyone from school admin with basic computer knowledge
- Easy management of a complicated and lengthy address books
- Send and receive SMS for two-way communication
- Downloadable analytics and reports for future reference
- Get free consultancy from our business representative on how Jazz can help you reach out to your perspective customers through our Campaign Management Tool.
Get free consultancy from our business representative on how Jazz can help you reach out to your perspective customers through our Campaign Management Tool.