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Mobicash becomes Pakistan’s fastest growing MFS footprint with 30,000 retailers

Retailers are strategically spread in rural and urban areas to maximize financial outreach

Islamabad: March 24, 2014 – Mobicash has spread its network to more than 30,000 retailers and still counting within first 15 months of its operations to become the fastest growing footprint of Mobile Financial Services in Pakistan. The expansion of MFS retailer footprint is in line with Mobilink’s aim to increase financial inclusion by providing financial services to under and unbanked population of Pakistan.
Aniqa Afzal Sandhu, Head of Mobile Financial Services, Mobilink highlighted, “Our vision for Mobicash is to ensure financial inclusion for the people of Pakistan where ever they are. Our widespread reach of MFS footprint compliments our robust service portfolio of over-the-counter and mobile wallet services and will go a long way in increasing awareness and use of MFS across the country.”
With more than 30,000 retailers, Mobicash offers its customers the safest and securest way to meet their financial needs. Mobicash is offering over-the-counter services including utility bill payment, money sending and receiving facility and a secure solution for mobile wallet services.
Mobicash started its operations in November 2012 with 2,000 retailers. It has rapidly grown both in terms of retailer footprint as well as number and value of transactions in the first 15 months of its operations. Mobicash recorded around 7 million transactions worth Rs. 12 billion in 2013 as it witnessed consistent rise from quarter to quarter. Mobicash is on its way to becoming the largest MFS footprint as it increases its touch points to make formal financial transactions possible in the remotest areas of Pakistan.

About Mobilink
Mobilink is Pakistan’s leading provider of voice and data services. With over 37 million subscribers, Mobilink maintains market leadership with coverage in over 20,000 cities, towns and villages across Pakistan. With an investment of USD 4.3 billion in Pakistan, Mobilink continues to innovate through cutting-edge, state of the art technology, a portfolio of Mobile Financial Services, strongest brands, the largest portfolio of value added services, the largest bio-metric SIM verification footprint as well as the country’s largest network with over 9,000 cell sites. The company also has the largest distribution and call center network that enables it to offer wider accessibility and quality customer services across Pakistan.