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Mobilink expands the largest footprint of Biometric Verification System across Pakistan

Biometric Verification System is installed in 480 sales locations in the country including 409 Mobilink franchisees

ISLAMABAD, 3 January 2014: Mobilink has established the largest Biometric Verification System (BVS) for sale of SIMs at 480 locations in 243 cities across Pakistan. The expansion of implementation of the BVS is in line with the guidelines of the PTA to ensure transparency and accuracy in the sale of SIMs. In this process a total of 409 franchisees, 40 Customer Care Centers and 31 Business Connect Centers have been equipped with state-of-the-art hardware and software to support the biometric verification process.
Mobilink successfully installed the BVS system at more the 400 locations in Pakistan within the deadline of December 20,, 2013 set by the PTA. In order to ensure customer satisfaction and unparalleled adherence to the regulations set by the PTA, Mobilink has completed the training of more than 550 representatives of the Mobilink Sales Teams and Customer Care Representatives as well as Franchise Owners and Customer Support Executives across Pakistan.
Farrukh Umair, Head of Sales Mobilink expressed his satisfaction on the successful completion of the project saying, ‘The implementation of the largest footprint of BVS for sale of SIMs across Pakistan is reflective of our commitment towards our customers and the safety of their data. Mobilink will continue to support every measure taken by the PTA towards ensuring the safety and security of the people of Pakistan.’
In the first phase of the BVS roll-out, Mobilink set up the largest footprint of BVS in Karachi within the PTA set deadline of November 30, 2013. The BVS footprint was rolled across Pakistan in the second phase. The BVS will be utilized to make all the New Sales Activations as well as cater to the Transfer of Ownership cases for the customers. The BVS verification system will continue to work in in parallel with the 789 verification system to ensure maximum security.

ABOUT Mobilink
Mobilink is Pakistan’s leading provider of voice and data services. With over 37 million subscribers, Mobilink maintains market leadership with coverage in over 20,000 cities, towns and villages across Pakistan. Mobilink continues to innovate through cutting-edge, state of the art technology, a portfolio of Mobile Financial Services, strongest brands, the largest portfolio of value added services, as well as the country’s largest network with over 9,000 cell sites. The company also has the largest distribution and call center network that enables it to offer wider accessibility and quality customer services across Pakistan.