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Mobilink launches Pakistan’s first ‘Phone Trade Program’

Customers can exchange old cell phones with 3G supported new smart phones

ISLAMABAD: April 16, 2014 – Mobilink has launched Pakistan’s first “Phone Trade Program” enabling its customers to exchange their old cell phones with the latest 3G supported smart phones of their choice by paying the differential cost. The program is aimed at providing Mobilink customers with affordable access to 3G smartphones through a trusted retail channel for exchange of their devices. The newly purchased phones will come with Mobilink pre-loaded 3-month data bundle offer.

Aamer Manzoor, Head of Data Mobilink commenting on the launch of the Phone Trade Program said, “Mobilink has invested more than USD 4.3 billion in its operations and network modernization in Pakistan. We are the country’s largest 3G-ready network and the Phone Trade Program is in line with our strategy to improve customers’ experience by providing the latest technology and best voice and data offers. I am confident that this program will equip our customers with the best devices, empower them to use future technology and encourage them to make the most out of Mobilink’s best data offers on the go.’’

The exchange program is currently being offered at Mobilink’s Islamabad Business Center, Blue Area as a pilot project and will subsequently extended to major cities of Pakistan. Customers can exchange their old handsets after proper verification of IMEI and security checks with brand new 3G supported smart phones with pre-loaded data bundle offer with fair usage of 2GB. Phones of various brands including Samsung, HTC, iPhone and Huawei are available at the Business Center with Q-Mobile to be made available soon.

About Mobilink

Mobilink is Pakistan’s leading provider of voice and data services. With over 37 million subscribers, Mobilink maintains market leadership with coverage in over 20,000 cities, towns and villages across Pakistan. With an investment of USD 4.3 billion in Pakistan, Mobilink continues to innovate through cutting-edge, state of the art technology, a portfolio of Mobile Financial Services, strongest brands, the largest portfolio of value added services, the largest bio-metric SIM verification footprint as well as the country’s largest network with over 9,000 cell sites. The company also has the largest distribution and call center network that enables it to offer wider accessibility and quality customer services across Pakistan.