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Mobilink to introduce WhatsApp-based mobile services in Pakistan

VimpelCom and WhatsApp have signed a contract to extend mobile messaging and social offers worldwide

ISLAMABAD, 5 December 2013: VimpelCom Ltd. a leading global provider of telecommunications services and holding company of Mobilink PMCL, today announced a partnership with WhatsApp Inc., the operator of WhatsApp application and services, to deliver consumer offers based on the WhatsApp application and services for VimpelCom customers around the world.
The partnership with WhatsApp will enable Mobilink to provide enhanced internet communication services within its bundled tariff plans, and to drive mobile internet usage and revenues. Mobilink customers will enjoy innovative mobile messaging and social offers including full WhatsApp functionalities like group messaging, sharing pictures, video messages, voice messages, contacts and locations.
Commenting on the announcement Moied Javeed, Director Marketing Mobilink, said: “Mobilink’s partnership with WhatsApp is in line with Mobilink’s consistent strategy of offering innovative solutions to our customers. We are confident that this platform will offer the best experience of mobile internet for our customers complementing their choice of using Pakistan’s largest data network.’’

This agreement will complement Mobilink’s partnerships with Wikimedia, Google Play and Opera Software along with its partnership with Nokia to deliver better mobile services and web browsing for its consumers. The new innovative Mobilink and WhatsApp offers have also been launched in Bangladesh with other VimpelCom operators to follow in due course.

ABOUT Mobilink

Mobilink is Pakistan’s leading provider of voice and data services. With over 37 million subscribers, Mobilink maintains market leadership with coverage in over 20,000 cities, towns and villages across Pakistan. Mobilink continues to innovate through cutting-edge, state of the art technology, a portfolio of Mobile Financial Services, strongest brands, the largest portfolio of value added services, as well as the country’s largest network with over 9,000 cell sites. The company also has the largest distribution and call center network that enables it to offer wider accessibility and quality customer services across Pakistan.