Mobilink Wins PAS Award 2014 for Best Campaign of the Year
Islamabad: 19 May 2014- Mobilink won the Pakistan Advertisers Society (PAS) Awards 2014 for the Best Campaign of the Year under the “Telecommunication Service Provider” category. The award was presented for Mobilink’s ‘Har Dil Har Din’ campaign launched in June 2013.
The PAS 2014, organized by the Pakistan Advertisers Society, is designed to acknowledge and reward the most effective communication advertising campaigns in Pakistan. PAS announced awards in a total of 34 different categories where Mobilink was the only winner in “Telecommunication Service Provider” category.
Speaking on the occasion, Ali Murtaza, Director Brands and Communication Mobilink said, “Winning the PAS Award 2014 is a result of our continued commitment to our customers and is reflective of the connect that we have established with them. I thank our customers for placing their trust and confidence in Mobilink, which has been our inspiration for creating a ‘Better Every Day’ for them”
PAS Awards are recognized by advertisers and agencies throughout Pakistan as the pre-eminent award in the industry. PAS Award has become a symbol of big achievement since 2011 and is an industry benchmark for assessing the best creative communications work.
Mobilink is Pakistan’s leading provider of voice and data services. With over 38 million subscribers, Mobilink maintains market leadership with coverage in over 20,000 cities, towns and villages across Pakistan. With an investment of USD 4.3 billion in Pakistan, Mobilink continues to innovate through cutting-edge, state of the art technology, a portfolio of Mobile Financial Services, strongest brands, the largest portfolio of value added services, the largest bio-metric SIM verification footprint as well as the country’s largest network with over 9,000 cell sites. The company also has the largest distribution and call center network that enables it to offer wider accessibility and quality customer services across Pakistan.